Updated: Dec 9, 2018
Growth hacking is a process of rapid experimentation across marketing, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.
“ Your bar/restaurant is still awesome but you’re never too good to hack some growth.”
Growth Hack #1 - Ever meet a bartender who can’t drink…. neither have I. Fortunately for you, not everyone is manly or womanly enough to drink a glass full of Jack Daniel like it was a Pepsi…. that includes me. But like most people, I’m more of a social drinker so when you give me a double or triple shot of whatever, I’ll probably babysit it until it turns to ice water. My loss…. wrong… your loss.
The trick is to give your customer a drink with the correct serving for them so that they're comfortable and are able to actually enjoy it. By doing this, you will increase your chances of increasing your sales because your customer may likely purchase more or return another day, just for the drinks.
Having a bar menu that includes pour options (1oz, 1.5oz, 2oz, 3oz, bottle) could increase your sales by creating repeat orders and /or repeat customers.
Growth Hack #2 – Let’s take a flight. If I recall correctly, flights were a pretty hot thing at one point. Flights were a great way to taste wines and whiskey’s that you might’ve never otherwise tasted. Creating flights can be a great way to get customer feedback on potential new menu items.
If you're thinking about creating a flight menu, don’t limit yourself to one type of flight, feel free to use your imagination. If you can shot it, you can flight it (example: tequila flight, vodka, draft beer, whiskey, wine etc…)
Tip: each flight should be pre-established with no change option. Consistency is important. I recommend a budgeted pour of 1/2 oz for each alcohol type except for wine (remember it’s just a tasting) and no more than four types. Give each flight a unique name and create the correct menu item name and price in your POS for accountability (do not create a generic flight button).
Growth Hack #3 – Snag about 1 dozen customers or non-customers (not staff, not friends, not family) and invite them to your seasonal menu tasting where they'll provide input on the new menu and even help select the menu items. Why? If you have customers who had input on your menu items those customers can become your greatest marketers by bragging to their friends how fabulous your menu is and how they help choose the items. Do this once per year and always invite new tasters!